Korea and ASEAN Deepen Cultural Partnership as 2026 Innovative Culture Forum Comes to Manila
MANILA, PHILIPPINES — The Ministry of Culture, Sports and Tourism of the Republic of Korea (MCST), together with the Korean Foundation for International Cultural Exchange (KOFICE) and the ASEAN Foundation, has officially announced that the “2026 ASEAN-Korea Innovative Culture Forum (Partnership for Innovative Culture – PIC)” will be held on Saturday, November 7, 2026, at the prestigious Ayala Museum in Makati City.
Holding this year’s landmark forum in the Philippines carries exceptional diplomatic significance, as the nation assumes the 2026 ASEAN Chairmanship. Organized around the overarching theme, “On Human Creative Sovereignty: Shaping the Future of Imagination and Cultural IP,” the international conference aims to establish a high-level multilateral dialogue addressing the profound impact of generative artificial intelligence and digital transformation on creative industries, copyright protection, and cross-border intellectual property economies across Asia.
The forum is distinguished by an authoritative lineup of creative leaders and policymakers from Korea and all 11 ASEAN member states. Notably, Mr. Chang-seop Kim, General Director of NEXON’s iconic gaming franchise MapleStory, will deliver the forum’s Keynote Address. Reflecting on MapleStory’s unprecedented two-decade success across Southeast Asia via MapleStory SEA, Mr. Kim will share invaluable industry insights on expanding gaming worldviews into transmedia cultural intellectual properties (IP), sustained community building, and cross-sectoral brand collaborations.
Following the keynote, four comprehensive thematic sessions—spanning Policy Governance, Industrial Expansion, ASEAN-Korea Multilateral Cooperation, and Youth Leadership—will bring together over 20 prominent regional experts. Key discussions will explore how local cultural resources, indigenous heritage, and everyday creativity can be systematically transformed into legally protected, high-value cultural assets in alignment with the long-term strategic objectives of the ASEAN Community Vision 2045.
Alongside the academic and policy sessions, the forum is intrinsically linked with the contemporary art exhibition, “Gathering Point,” curated at the Ayala Museum from November 7 to November 13, 2026. The special seven-day showcase brings together visionary contemporary artists from six Asian nations, including the Philippines’ internationally acclaimed Mark Justiniani, Latthapon Korkiatarkul (Thailand), Kim Joon (Republic of Korea), Ari Bayuaji (Indonesia), Adam Phong (Malaysia), and Imhathai Suwatthanasilp (Thailand). Through diverse mediums ranging from kinetic optical installations to acoustic archival work, the exhibition demonstrates how physical materials, everyday memories, and collective traditions are reinterpreted through creative sovereignty.
Taking center stage as the keynote speaker is Mr. Chang-seop Kim, General Director of NEXON’s MapleStory—a pioneering Korean digital IP that has maintained peak commercial vitality and player engagement across Southeast Asia for over 20 years. Mr. Kim will dissect the strategic mechanics behind sustainable IP longevity, demonstrating how interactive gaming lore can seamlessly expand into global consumer brands, musical productions, immersive urban theme parks, and cross-platform merchandise.
The Organizing Committee has officially initiated an exclusive Application-Based Pre-Registration process for local arts and cultural administrators, museum and gallery curators, hotel art collection managers and senior hoteliers, creative tech startup founders, and aspiring youth leaders.
Shortlisted delegates will receive full complimentary access to the forum proceedings, supported by a professional simultaneous interpretation system (Korean-English). Attendees will also be hosted to an authentic premium Korean culinary luncheon buffet and enjoy a complimentary instant photo booth experience designed to commemorate regional friendship. Furthermore, delegates who actively participate throughout the entire day’s agenda (10:00 AM to 4:30 PM) will be automatically eligible for the Grand Finale Raffle Draw during the closing ceremony, featuring state-of-the-art Samsung smart devices (including Galaxy Buds 4 and Galaxy Fit3), official BTS and SEVENTEEN collectors’ albums, and luxury Sulwhasoo K-Beauty cosmetic gift sets.
Ready to Experience the Forum?
Check out the complete line-up and register now to get your free Korea Data eSIM Voucher!
For registration assistance and event-related inquiries, please contact Island Resort Club Tour Services, Inc. (IRC), the official local integrated operations partner for the 2026 ASEAN-Korea Innovative Culture Forum.
- Hotline / Phone: +63 2 7000 4497
- Email: joinenjoy@hotelclick.com.ph | tkt4@hotelclick.com.ph | visa@hotelclick.com.ph
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